ProCook launch Life’s A Beach

Kitchenware retailer ProCook has announced the launch of a linked not-for-profit organisation that supports the eradication of single use plastic products from Britain’s beaches and promotes the use of reusable products.

Life’s a Beach is dedicated to supporting the mission to reduce these shocking numbers through schemes which include education, promoting reusable products and organised beach cleans.

The organisation has been set up by ProCook owner Daniel O’Neill who was inspired to take positive action towards a more sustainable environment. Daniel said, “It is vitally important that companies take responsibility to ensure that they are doing everything to protect the environment whilst working towards a more sustainable future. Following programmes like the David Attenborough’s Blue Planet it is impossible to ignore the plight of our planet.”

In addition to setting up Life’s a Beach, ProCook has already reduced single use plastic in product packaging. The homewares brand made the commitment to use fully recyclable materials in their extensive cookware and knife ranges resulting in 90% of all plastic packaging being eliminated across the ranges. Further and significantly, ProCook has also committed to removing 95% of all plastic packaging from all products by the end of 2019.

Daniel added: “We have taken the big step to overhaul our packaging at ProCook after considering the impact our sector has on the environment. As retailers we have a responsibility to consider the wider effect of our business activity and addressing product packaging is a significant step in the right direction. Our new packaging has been designed with careful thought and a long-term goal in mind – we want our customers to feel good about spending their money with ProCook in the full knowledge that we are a company that cares and is committed to reducing single use plastics.”

Life’s a Beach will be primarily funded via the sales of a stylish line of reusable products, from which 10% of sales will go to the organisation.