We are delighted to announce Next Home as the newest store to join the centre this Autumn. The store will be joining in addition to the exciting successful Next Outlet, offering huge savings on homeware, furniture and home accessories. Next Home will occupy a space at Affinity Lancashire, where Lazy Jacks, a lifestyle clothing brand designed in Devon, has recently opened.
Located in the former Leading Labels unit, Next Home will open a 6,500st ft space exclusively designed to offer style, quality and value for money with a contemporary edge.
Nicky Lovell, Head of Outlets and Brand Development at Affinity, said: “Leasing momentum across the Affinity Outlets has proven strong throughout lockdown demonstrating confidence in outlet retailing.
“Brands can bring their products directly to consumers and benefit from a flexible operational model, quality locations and being part of a well-rounded, family-friendly retail offer. As customers emerge from lockdown, the accessibility and openness of our centres has contributed to encouraging footfall levels, while the curated retail mix – blending value and outlet propositions with some great local businesses – has driven like-for-like sales growth.
“We are continuing to stay focused on our strategy of raising the bar of the retail proposition across all of the centres. Our success is testament to the strength of our long-term relationships working with key retail brands. We look forward to welcoming Next at Devon and Staffordshire and bringing this new offering to our loyal customers within the community.”
Please keep an eye on our social media for more information on the opening of the new Next Home store.