Affinity Staffordshire welcomes two new stores

This September, Affinity Outlet Staffordshire are excited to announce the arrival of two new stores, classic British fashion brand Jaeger and the return of Edinburgh Woollen Mill.

The new stores are due to open their doors mid-September, with both retailers celebrating their arrival with some fantastic opening offers.

The iconic British label Jaeger celebrates the new store opening with their timeless and classic range of outerwear, luxurious knits and traditional tailoring across men’s and women’s fashion.  With many retail giants closing their high street shops, Jaeger are one of the few fashion labels that are pushing their physical high street presence in order to emphasise their refreshed designs.

Liza Canneford, Product Director at Jaeger says, “We are very excited to be opening new stores in the current climate. It has been great to re-engage with loyal friends of the brand and welcome a new generation of Jaeger customers.”

Staff at Edinburgh Woollen Mill will greet the first 40 customers who make a purchase in store with an Edinburgh Woollen Mill goody bag. The first 20 visitors to find envelopes hidden around the store will be rewarded with a voucher to spend on Edinburgh Woollen Mill goods.

Emma Holmes, Area Manager for the store, said: “We are excited to welcome visitors to our new store in Talke. It’s going to be a great addition to the Outlet Centre and to the local retail mix. 

“The team have some fun activities planned to mark the opening, with lots of opportunities to win vouchers to spend on our new season collections.”

The store has created a total of eight new jobs and features some of The Edinburgh Woollen Mill’s most sought after men’s and ladieswear collections, including Country Rose, Isle, Honor Millburn, and James Pringle, as well as a full range of gifts and accessories.

Sue Sweatmore, Centre Manager at Affinity Outlet Staffordshire, said: “We’re delighted to introduce an iconic British fashion, Jaeger, to our customers as well as the return of the beloved Edinburgh Woollen Mill.”

“With our centre still full, both stores are an exciting addition to our outlet portfolio – offering a fantastic range of classic and modern British brands at discounted prices.”