Dementia Awareness Event

Affinity Outlet Staffordshire and the Stoke-on-Trent and Staffordshire Dementia Steering Group have teamed up to help raise awareness of Dementia Action Week.

On Saturday the 18th of May from 10am – 4pm, Affinity Outlet Staffordshire, formerly known as Freeport Talke and services supporting people with dementia are inviting visitors to the outlet shopping centre to learn more about dementia.

Held at Affinity Outlet Staffordshire, Talke Retail Park, Talke, Stoke-on-Trent (ST7 1XD), the event will be home to a number of exhibitors who will also be at the Centre to raise awareness, talk about the support available within North Staffordshire’s local communities and what’s happening throughout Dementia Action Week.

Exhibitors will include: Approach; Beth Johnson Foundation; Home Instead Senior Care; Midlands Partnership Foundation Trust; NHS Midlands and Lancashire Commissioning Support Unit; North Staffs Combined Healthcare NHS; and Staffordshire Fire and Rescue.

850,000 people in the UK are affected by dementia. It does not just affect the elderly – 40,000 people in the UK under the age of 65 suffer from early onset dementia. It is believed that by 2051 the number of people who have dementia in the UK will have risen to 2 million. 

Within North Staffordshire and Stoke-on-Trent it is estimated that around 6,100 of the local population aged over 65 have dementia. In February 2019, over 4,800 people had received a diagnosis.

Dementia Action Week is on the 20th – 26th of May and is a week that unites individuals, workplaces and the wider community to take action and improve the lives of people living with dementia. To help spread the word, people can raise awareness of Dementia Action Week by using the hashtag #DAW2019.  

Sue Sweatmore, Centre Manager, comments “We are proud to be working with Stoke-on-Trent City Council for the third annual Dementia Awareness event and are keen to raise awareness within our local communities. It is important for anyone who may be affected by dementia in one way or another to be aware of the great support networks that are available and to be reminded that they are never alone.” 

The North Staffordshire and Stoke-on-Trent Dementia Steering Group are proud to be working with Affinity Outlet Staffordshire to help make local communities a more inclusive place to live for people affected by dementia.