Follow the Gingerbread Trail to WIN an iPad Mini this Christmas


Be in with the chance to WIN an iPad Mini!

Discover sugar ‘n’ spice and all things nice at Affinity Staffordshire this Christmas!  

From Saturday the 23rd of November, follow our Gingerbread Trail and be in with the chance to win an iPad Mini! Simply collect your booklet from your local primary school or visit our Management Suite Monday – Friday. Saturday and Sundays, visit our Hays Travel team – the former Thomas Cook group – to collect your trail booklets.

When you’ve completed your booklet, simply drop it off at Santa’s post box!

Don’t forget, Santa and his little helper will be launching our Christmas event on the 23rd of November, along with the cutest Gingerbread characters who will be walking around the mall on the day!

Times of the live gingerbread performers are as follows:

10:30am – 11am 

12:30pm – 1pm

2pm – 2:30pm 

Please note, the Gingerbread characters are only at our Centre on the 23rd of November.

Visit Santa every weekend for FREE!

Visit Santa for free every weekend on the run up to Christmas from the 23rd of November. There’s no need to book a slot, simply wait in line by our Christmas tree, opposite the Regatta store.

Saturday: 10:30am – 5pm
Sunday: 11am – 4:30pm
Christmas Eve: 10am – 3pm

Saturday 14th and 21st December: 10:30am – 6pm.Monday 23rd December: 10:30am – 6pm.

*Please keep in mind that Santa and his little helper will need a break throughout the day to tend to his reindeers and keep the Christmas cheer!

FREE Festive Fun every Saturday

Whilst you follow the Gingerbread Trail, enjoy our Gingerbread experience with interactive Christmas story times and gingerbread decorating workshops every Saturday from the 23rd of November!

Throughout the day, families can enjoy 90 minutes of free family fun which consists of 30 minutes interactive story time session, 30 minutes walkabout entertainment and 30 minutes of our gingerbread decorating workshop.

Activities will be provided every Saturday on the run up to Christmas and will be between the following times

11am – 12:30pm & 1:30pm – 3pm. 
  • 11am – 11:30am – Interactive story time
  • 11:30am – 12pm – Walkabout entertainment
  • 12pm – 12:30pm – Gingerbread Decorating Workshop


  • 1:30pm – 2pm – Interactive story time
  • 2pm – 2:30pm – Walkabout entertainment
  • 2:30pm – 3pm – Gingerbread Decorating Workshop
*Please note these times may be subject to change.