News & Events

New store coming soon


On the 30th October, British fashion retailer, Crew Clothing is set to open their doors to our customers just in time for Christmas! From wardrobe essentials to British classics, Crew Clothing will provide an array of versatile fashions to suit your style needs all year round! To celebrate their arrival, the store will offer a […]

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Halloween Competition


Solve our tricky puzzle for a chance to win a cauldron of treats! These include:   £15 Netflix voucher 1x Slime cupcake kit A cauldron of sweet *treats  A goody bag courtesy of Jayley Outlet  A beauty box, courtesy of the Beauty Outlet *These treats may contain traces of nuts, milk, soy, etc. Please be […]

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T4U Shoebox Appeal is back!


The T4U shoebox appeal is back at our Centre and now it’s needed more than ever! With Covid-19 bringing devastation across all communities, now is the perfect time to pull together and spread some community cheer. This year, collect your boxes from one of our three drop off points at our Centre; The Fragrance Shop, […]

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Late Night Shopping Returns


We’re pleased to announce some exciting news for our Centre! Following a number of early Christmas shoppers and many, many requests, our Centre will be reintroducing our late night shopping hours from Thursday the 22nd October! In addition to our Covid-19 policies, Thursday evenings will now serve as part of our quieter shopping time to help […]

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Good news for the Fragrance Shop!


Good news for The Fragrance Shop! You asked and they listened. As a pre-Christmas gift, The Fragrance Shop at Affinity Staffordshire are proud to announce their Mugler range – for good!  That’s right! Your favourite Mugler fragrances  are available at our store just in time for Christmas, and to celebrate, we’re launching a competition on […]

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Cash Bay competition: Win £100 to spend at Next Outlet


To celebrate the most anticipated arrival of Next Outlet, you could be in with a chance of winning £100 to spend in store by simply parking in our free car park! To be in with the chance to win, simply visit our Centre between Mon (28th Sept) – Fri (2nd Oct). We will then select a […]

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Save the Date for Next Outlet


Save the date as we have another announcement for our new store. Next Outlet have confirmed that they will open their doors to the public on the 23rd of September at around 11am. The new outlet store is set to offer Next clothes and home furnishings, all exclusively designed to offer style, quality and value for […]

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Clarks’ Fit Guarantee explained


Schools out! Or at least home-schooling is and to celebrate, Clarks have launched their new Fit Guarantee service! Launched this summer, Clarks reassures customers that they will get the guaranteed fit from the teams in store, just in time for back to school! Clarks say: “We guarantee that the shoes will remain the correct fit […]

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FAQs regarding face masks/coverings


In line with the Government’s latest guidelines, it is mandatory to wear a face covering when visiting our centre. We understand that these guidelines can be slightly confusing for both our staff and visitors, so to help put your mind at ease, we’ve answered a few of your FAQs. FAQs Will I be fined?  If […]

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COVID-19 Update: Re-opening of Affinity Staffordshire


In coherence with Government guidelines, Affinity Staffordshire are working towards creating a safe, shopping environment for all of our visitors and staff, and have been recognised as ‘Good to Go’ by Visit England, the National Tourist Board of England. In light of recent events, we are asking all visitors and staff members to please be mindful […]

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