News & Events

Win £100 to spend at Next Outlet


To celebrate the most anticipated arrival of Next Outlet, you could be in with a chance of winning £100 to spend in store by simply parking in our free car park! To be in with the chance to win, we will select a car registration at random between Mon (28th Sept) – Fri (2nd Oct). […]

Read more >

Save the Date for Next Outlet


Save the date as we have another announcement for our new store. Next Outlet have confirmed that they will open their doors to the public on the 23rd of September at around 11am. The new outlet store is set to offer Next clothes and home furnishings, all exclusively designed to offer style, quality and value for […]

Read more >

Clarks’ Fit Guarantee explained


Schools out! Or at least home-schooling is and to celebrate, Clarks have launched their new Fit Guarantee service! Launched this summer, Clarks reassures customers that they will get the guaranteed fit from the teams in store, just in time for back to school! Clarks say: “We guarantee that the shoes will remain the correct fit […]

Read more >

Forgot your face covering? Don’t worry!


Forgot your face covering in a hurry, don’t you worry! Simply speak to a member of our security team and they will provide you with a reusable face covering for current and future visits with us! All we ask in return is for a small donation to the University Hospitals of the North Midland’s (UHNM) […]

Read more >
Face covering UHNM charity

FAQs regarding face masks/coverings


In line with the Government’s latest guidelines, it is mandatory to wear a face covering when visiting our centre from Friday the 24th July. We understand that these guidelines can be slightly confusing for both our staff and visitors, so to help put your mind at ease, we’ve answered a few of your FAQs. FAQs […]

Read more >

Cotton Traders, the new sponsors for Downton Abbey


As we celebrate the store’s return to our Centre, we would also like to take this time to applaud Cotton Traders for the success of their latest campaign. Aside from working tirelessly to reopen their stores in the safest way possible, behind the scenes, the team managed develop a new app for customers to download […]

Read more >
Cotton Traders and Downton Abbey

Guess which store is next to arrive


Following the Gift Company’s new store, we’re excited to announce another new arrival to the Centre. But what’s the fun in telling you, now? Pop down to the old Gift Company unit, just next to The Fragrance Shop, take a photo standing by the giant thought bubble and tag us on social media, telling us […]

Read more >

Gift Company takes on a new look for summer


Great news for the Gift Company at Affinity Staffordshire! This week (commencing 6th July), the Gift Company are freshening their look for summer with a brand new store! Previously situated next to The Fragrance Shop, the new store will be located next door to The Works. During these times, Gift Company will be closed on the […]

Read more >
Gift Company new store Affinity Staffordshire

Your FAQs: Shopping at Clarks made safer


Following the re-opening phase, the team at Clarks have taken on board your queries regarding the store’s new shopping procedure. Below are a list of FAQs which we hope will answer most of your questions. We will continue to update this page as and when necessary – your feedback on this page is much appreciated. […]

Read more >
Clarks Outlet shoe fitting procedure

COVID-19 Update: Re-opening of Affinity Staffordshire


In coherence with Government guidelines, Affinity Staffordshire are working towards creating a safe, shopping environment for all of our visitors and staff. In light of recent events, we are asking all visitors and staff members to please be mindful when visiting/working at our Centre, and adhere to the guidelines implemented. Aside from our existing cleaning and […]

Read more >

Thanking the brands for doing their bit


In light of recent events, positive news is becoming a frequent occurrence. We’ve witnessed the likes of food chains and delivery companies coming together to help feed our nation, rainbows in almost every window and a national weekly applause for the NHS. Because of this, to help spread to message of positivity, we thought we’d […]

Read more >