News & Events

Win a free pass to Waterworld’s latest attraction!


Shop, putt and WIN! This Saturday (19th June), visitors can be in with the chance to win a free pass to Waterworld’s latest attraction! For those that don’t know already, Waterworld – Staffordshire’s indoor tropical waterpark – have been keeping themselves busy over lockdown, and we don’t just mean their makeover… Meet their latest addition… […]

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Kids Club Exclusive Event: Get Buzzing for Nature


On Saturday 26th of June, we’ll be working with Staffordshire Wildlife Trust to bring the wild to you! Perfect for 5-10 year olds, Staffordshire Wildlife Trust will be hosting a free event in conjunction with Affinity Kids Club at our Centre to celebrate 10 years of wild projects, funded by Children in Need.  To mark […]

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Garden Furniture is back with a new name


New range coming soon! Get ready for summer season with the Gift Company as next week, they will be unveiling their very own Garden Furniture display at our Centre! The new display will feature a range of stylish Rattan Furniture, designed for comfort, durability and functionality. A must for the Great British weather, the new […]

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Great gifts for under £10 this Father’s Day


Forgot it’s Father’s Day this Sunday or simply ran out of inspiration? Not to worry, we’ve got you covered! From menswear to gifting, vouchers and more, you’re guaranteed to find something special for your favourite person this Father’s Day. Check out our handy gift guide below for some great last minute suggestions for all types […]

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Get tested at our Centre


Looking to get tested? Then look no further! Staffordshire’s mobile Covid Testing Centre will now be available to anyone who requires a home testing kit/believes they are asymptomatic, for the foreseeable! Due to the success of its trial in May, from the 19th June, visitors who do not present any symptoms can get themselves tested […]

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Ben & Jerry’s comes to BB’s


Just in time for the Bank Holiday heatwave, you can now pop into BB’s cafe and enjoy one of the most popular ice cream makers around… Ben & Jerry’s! Throughout the summer, visitors at our Centre can sit back, relax and tuck into the Ben & Jerry’s treat sized tub with *flavours including: Chocolate Brownie, […]

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ProCook: Tom Aikens Competition


If you’ve ever dreamt of honing your cooking skills to Michelin Star level, then this prize can make that dream come true. One of the UK’s most acclaimed and inspirational British chefs, Tom Aikens, has partnered with ProCook to launch their new Damascus 67 knife range. To celebrate, ProCook are offering you the chance to […]

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Everything you need to know about 17th May


From Monday the 17th May,  indoor hospitality can reopen! So what does this mean for our Centre? Visitors can now sit back, relax and enjoy refreshments from any one of our eateries. Costa, BB’s, Caffe Espresso, Second Serving and Burger King will all be operating in accordance to Government guidelines and all seating areas will […]

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Indoor Seating Now Open Affinity Staffordshire

Win £50 to spend this Staffordshire Day


This weekend, we’ll be celebrating Staffordshire Day in the best way possible! In addition to our fantastic Bank Holiday sales, to thank you for staying local and choosing to shop at our Centre, we’ll be giving away a £50 voucher to one lucky winner to spend at their favourite store. All you have to do […]

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Win £50 to spend this Staffordshire Day at Affinity Staffordshire

Optic-Kleer, offering FREE* windscreen repair this week


Repair your windscreen for *free while you shop. Not a phrase you’ve heard? Well thanks to  Optic-Kleer® it’s a given! The local windscreen repair company, who often works from supermarkets, will be available at our Centre from Thursday 28th April – Sunday 2nd May to carry out windscreen repairs. Handy right? So, how does Optic-Kleer® work? Optic-Kleer® use the […]

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Welcome back Suit Direct


Return of popular menswear store, Suit Direct, takes the final space at our outlet centre! The new store, now located opposite The Fragrance Shop, is due to open on 12th April with a fresh, new look ready for the return of non-essential retail. For those that are looking to refresh their wardrobe before heading back […]

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FAQs regarding our shopping guidelines


Welcome back! While you’ve been gone, we’ve been working behind the scenes to offer you a safe and pleasant shopping experience ahead of your visit to our outlet centre. We sincerely appreciate the support you have all offered during the lockdown and thank all of our visitors dearly for choosing to shop with us. With […]

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Nike are hiring!


As our Nike Store Athlete (Sales Associate) your mission will be to deliver a premium consumer experience by demonstrating the expertise to navigate through individual needs and providing a complete solution through Nike products and services to give consumers what they need to connect, train, and compete with the knowledge to achieve their goals. Responsibilities Utilize customer […]

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Everything you need to know about the re-opening


Following the latest PM’s announcement, non essential retailers will reopen on Monday 12th April! Centre opening hours will be as followed: Mon – Sat: 10am – 6pm Sun: 11am – 5pm *Please keep in mind that some stores may open/close an hour earlier. Please check individual store opening times before you visit to avoid disappointment. […]

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How to shop safely


In coherence with Government guidelines, Affinity Staffordshire are working towards creating a safe, shopping environment for all of our visitors and staff, and have been recognised as ‘Good to Go’ by Visit England, the National Tourist Board of England. We advise those that are travelling to adhere to their local Covid-19 guidelines accordingly. If you are local, […]

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Next Boxing Day Sale


The Next Boxing Day Sale is scheduled to go ahead at Affinity Staffordshire! Next Outlet’s doors will open at our Centre from 9am, offering customers at least 50% off special lines in store. Next Outlet will also be issuing even more discounts this year with further reductions across outlet prices! With some items from as […]

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Gifts for less than £10!


Looking for last minute gifts? A stocking filler or two? Well Affinity Staffordshire is the place for you! Explore fantastic discounts across all of our stores on site for £10 and UNDER! Please note, those with an asterisk (*) next to them means they are limited in stock. Prices may change in accordance to varying offers. […]

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Christmas Opening Hours


Whether you’re making the most of your Christmas outings or planning your Boxing Day sale spree, be sure to plan your visit, at the one and only, Affinity! Christmas opening times (This will be updated as and when necessary) Thursday 17th December:         10am* – 7pm Friday 18th December:          […]

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Christmas Activity: The Elf Who Fell


After much discussion with the our beloved Santa Claus, as he is ‘so-ho-ho-cial distancing this year, he’s sent us on a little mission to spread the Christmas cheer! While all of his elves are working their magic at Santa’s Workshop, we seem to have one clumsy elf who can’t seem to keep away from our […]

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We Are Stoke: Boot Box Appeal


This December, Santa has sent us on a mission to spread some community Christmas cheer but we need your help! Together with We Are Stoke, we will be collecting boot boxes for the homeless and animal shelters all the way up until the 19th of December! Like the shoebox appeal, you can include presents for […]

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