News & Events

Thanking the brands for doing their bit


In light of recent events, positive news is becoming a frequent occurrence. We’ve witnessed the likes of food chains and delivery companies coming together to help feed our nation, rainbows in almost every window and a national weekly applause for the NHS. Because of this, to help spread to message of positivity, we thought we’d […]

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Important Updates to the Centre


Affinity Staffordshire is continuing to monitor the outbreak of COVID-19 (Coronavirus) and is actively working to coincide with Government guidelines. Both the Centre and the stores will be taking precautionary measures to protect the health, safety and welfare of our customers, staff and businesses. We encourage all visitors and staff to also follow the Government’s/NHS’s guidelines […]

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The Ultimate Mother’s Day Gift Guide


Find the perfect present for the one you love this Mother’s Day with our fantastic gift guide! Whether your mum is fashion forward or a prefers her home comforts, action hero or pamper princess – there’s something for everyone at Affinity Staffordshire! Check out our latest style guide below and don’t forget to check out […]

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Win Premium Tickets to Alton Towers at Affinity’s World Book Day Event


Step into the imaginary world of fiction, dress up as your favourite character and take part in our World Book Day event on 5th March! Following your fantastic reviews, this year we’ve decided to keep our free activities for families, starting with World Book Day! 10am – 11am: Little Bo Peep’s Workshop Toddlers can explore […]

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Jayley’s Sip & Shop Event


Forget Valentine’s Day, get ready for the weekend with Jayley’s NEW sip and shop experience this Saturday! 🥂 Treat yourself to a bit of bubbly whilst you browse their latest collections in store between the hours of 12-3pm on Saturday 15th February. Check out their unique fashion collection of elegant apparel including faux fur coats, ponchos and […]

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Try something different this Valentine’s Day with Regatta


Grab some snacks, put on those walking boots and try something different this Valentine’s Day with Regatta! Rather than stop in this Valentine’s weekend, why not head out to the heart of the midlands and take a trip to National Trust parks, Downs Banks. Perfect for a leisurely stroll along the stream, you and your […]

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Will you be lucky this Leap Year? Mr & Mrs Stop the Clock


It’s LEAP year this February and to celebrate, we’ll be surprising one lucky couple with vouchers to spend at our Centre! How do you win? It’s simple! Visit our Centre on the 29th February and the 1st of March and see if you and your partner can stop the clock! Sound easy? Not quite (!) […]

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Jayley | Date Night Style Guide


Show off your romantic side with premium quality faux furs, sumptuous silks and luxurious cashmeres from Jayley, at Affinity Outlet Staffordshire. Their Valentines shop is filled with the most beautiful garments and gift sets, designed to make your loved one feel as exquisite as they look! All at prices too good to miss.  So whether […]

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Take on our Woodland Adventure this half term


To celebrate February’s surprise arrival, this half term we will be celebrating the wondrous world of the woodland! To start with, Affinity Staffordshire will host an interactive story time, coupled with our fantastic Woodland trail. Aimed to inspire and educate, our little adventurers get the opportunity learn about and interact with the woodland animals whilst […]

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Woodland Adventure Affinity Staffordshire

Celebrate the Gruffalo’s arrival at Affinity Staffordshire this half term


It’s FINALLY Half Term and this year, we’re celebrating the Gruffalo’s arrival! On the 19th February, you can get the chance to meet the Gruffalo in real life at our Centre. Whether you’re a morning or afternoon person, there’s no need to fear as the Gruffalo will be here hosting meet and greets at intervals […]

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Meet your Primary Care Network this January


Do you have any burning questions? Intrigued to know how your Primary Care Network can help? Do you even know who your Primary Care Network is, perhaps? Well now’s a good time to find out as on the 30th of January, between 10am – 3pm, your local Primary Care Network will be at our Centre […]

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Register to be Affinity Staffordshire’s Charity of the Year


Over the years, our Centre has supported numerous of charities however this year, we won’t just be supporting one! As part of our Charity of the Year, we will be offering three charities – no matter how big or small – to register to be our ‘Charity of the Year’. How do you enter? Well […]

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affinity staffordshire charity of the year

WIN over £400 worth of fitness goods, courtesy of DW Fitness First and Nike Clearance


CALLING ALL FITNESS FANATICS!   Think you can tackle this challenge?!  Nike and DW Fitness First Tunstall will be giving away a BUNDLE of prizes to our chosen winner!   All YOU have to do is visit our Nike store on the 19th of January between 11am – 4pm and see if you can row […]

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Warm the Streets Coat Appeal – Donate your Coat to Trespass


Spring clean your winter wardrobe and donate your coat to various homeless charities in our local area! All you have to do is visit our Trespass store, located at our Centre (Affinity Staffordshire) before the 2nd of February and drop off your old coat in store! Best of all, to say thank you Trespass are […]

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Free Indoor Inflatable Climbing Wall


Looking for free things to do this winter? If so, don’t panic as we have your weekend sorted! Join us on the 25th and 26th of January for some free family fun with our indoor, inflatable climbing wall! Between the hours of 11:00am – 5pm, customers can hide from the rain and clip, climb and […]

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Join us for a Teddy Bear Picnic


Get your teddies at the ready as our Teddy Bear picnic is coming to our Centre this January! Join us at our soft play area on Wednesday 22nd January for our free Teddy Bear’s picnic event. Located in our Chill & Relax area on the upper level of the mall, parents/guardians can come along with […]

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Last Minute Gift Ideas


As Christmas looms closer, we at Affinity Staffordshire have created the perfect last-minute gift guide for our panic buying customers! From traditional Christmas gifts to this season’s must-haves, we have everything you need all under one roof. Whether it’s for a family member, partner or friend, be the best Santa in town with these top […]

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Win an iPad Mini: Find out if your school has been selected to hand out our trail booklets.


Did you know that our Centre has delivered 6,000 Gingerbread Trail booklets to schools in our local area? From Staffordshire and Cheshire East, our team have selected a handful of schools to give out our trail booklets. To be in with the chance to win an iPad Mini over the festive period, simply ask a […]

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Affinity Staffordshire supports Toy and Tins Appeal this Christmas


To help spread the Christmas cheer, our Centre are supporting Signal 1’s beloved Toy & Tins Appeal. Before the 16th of December, customers can visit the Centre to donate any new toys or items of tinned, non-perishable food to staff at The Fragrance Shop during our opening hours. Donated items will then be collected by […]

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Partywear inspiration with Klass, Roman & Jaeger


The party season is underway and we’re feeling festive this season with these gorgeous outfits, courtesy of Klass, Roman and Jaeger. From one-piece wonders to statement dresses, you’re guaranteed to find the bit of inspiration you need to see you through your Christmas celebration! Check out our timeless fashion capsule, featuring our top three desired […]

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Late Night Christmas Hours


We’re counting down the days to everyone’s favourite day….Christmas! To keep you ahead of the game, below are all of our Christmas opening hours: Monday 16th December 10am – 7pm Tuesday 17th December 10am – 7pm Wednesday 18th December 10am – 7pm Thursday 19th December 10am – 8pm Friday 20th December 10am – 7pm Saturday […]

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Follow the Gingerbread Trail to WIN an iPad Mini this Christmas


  Be in with the chance to WIN an iPad Mini! Discover sugar ‘n’ spice and all things nice at Affinity Staffordshire this Christmas!   From Saturday the 23rd of November, follow our Gingerbread Trail and be in with the chance to win an iPad Mini! Simply collect your booklet from your local primary school or visit […]

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Cheadle Academy Sixth Form Choir: Join their mission to raise £30,000 for Dougie Mac!


Join us and show your support for Cheadle Academy Sixth Form Choir as they aim to raise a whopping £30,000 for Dougie Mac! On Saturday 9th of November, the local choir will be at our Centre raring to perform between 11am – 2pm to help raise as much money as they can for Charity of […]

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Second Servings anyone?


Second servings anyone? Meet our new and improved dessert shop – now open – just opposite Homebargains! Perfect for anyone with a sweet tooth, this dessert store is guaranteed to satisfy all sorts of sugary cravings! From bubble waffles to sweet and savoury crepes, Carte D’Or ice cream and more, there’s plenty to feast on […]

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second servings at affinity staffordshire

Give love in a box this Christmas with T4U shoe box appeal!


From Wednesday 16th October, our Centre supporting Staffordshire’s most talked about T4U shoebox appeal! Supported by local radio stations, Signal 1 and 2 as well as local primary schools across Staffordshire and Cheshire, this year our Centre will be jumping on board to help deliver Christmas presents to deprived communities across the world. If you […]

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Europe’s Largest T-Rex arrives at Affinity Staffordshire’s Jurassic Adventure


This half term, our Centre will be home to Europe’s largest T-Rex for its first ever appearance in Staffordshire! Witness the 22-foot-long dinosaur at our half term, Jurassic Adventure event on the 29th – 30th of October. Based on the sheer size of a 4-year-old dinosaur, the animatronic creature is said to grow twice the […]

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Opening our doors to Jayley


Affinity Staffordshire are proud to announce the arrival of new store, Jayley. The new store will introduce another premium option for customers at our Centre, following the arrival of designer store, Jaeger. The luxury womenswear will showcase a range of products at up to a phenomenal 70% off RRP including premium materials such as faux fur […]

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Jayley arrives at Affinity Staffordshire

Congratulations to Regatta: Official sponsors of the Alzheimer’s Society


As a family run, outdoor brand, Regatta is delighted to be the Official Sponsor for Alzheimer’s Society’s flagship fundraising event – Memory Walk. Memory Walk is the 3rd biggest mass participation event in the UK and Regatta are working closely with Alzheimer’s Society to encourage people to sign up and get involved. Memory Walk is […]

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Affinity Staffordshire welcomes two new stores


This September, Affinity Outlet Staffordshire are excited to announce the arrival of two new stores, classic British fashion brand Jaeger and the return of Edinburgh Woollen Mill. The new stores are due to open their doors mid-September, with both retailers celebrating their arrival with some fantastic opening offers. The iconic British label Jaeger celebrates the […]

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Nike’s row to Birmingham Children’s Hospital Charity


On the 23rd of August, our team at Nike Clearance will be holding a rowing event to raise money and awareness of Birmingham Children’s Hospital Charity. Together, the team will row 51 miles to help fundraise for their chosen charity and help raise awareness of the outstanding work the hospice do. To show your support, […]

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The Sentinel’s Baby of the Year is BACK


This September, The Sentinel’s Baby of the Year returns to our Centre once more! From Monday 9th to Sunday 22nd September (excl’ 15th September), parents can bring their little darlings to our Centre between 10am – 4pm for a live photo shoot to be in with the chance to win some fantastic prizes! Categories for […]

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Regatta’s SIX weeks of summer fun!


Struggling to entertain the kids this summer? Well we have good news for you! In addition to our crazy golf course and Kids Club, Regatta will also be hosting an array of free activities for families in store! As well as their fantastic summer sales, Regatta will have free face painting, colouring and letter hunts […]

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Introducing Affinity Kids Club


We’re proud to announce our NEW Kids Club membership at Affinity Outlet Staffordshire! Throughout the school holidays, families can sign up to receive early notice of events, *exclusive discounts at our stores and free family fun! Sign Up at the centre every Wednesday in August To pick up your FREE Kids Club membership card, families […]

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FREE Crazy Golf at Affinity Outlet Staffordshire`


We’re going CRAZY this summer with our NEW miniature crazy golf course! After listening to our customers, this summer we’ve chosen to invest in activities guaranteed to keep the family entertained throughout the school holidays! In addition to our six hole crazy golf course, we have also upgraded our sandpit and soft play area and […]

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WIN £500 worth of hire suits at Suit Direct


Planning a wedding this summer? If so, we have good news for you! To celebrate the wedding season, our Suit Direct store are giving customers at Affinity Outlet Staffordshire the opportunity to win a whopping £500 worth of hire suits for their wedding under Youngs Hire within Suit Direct! All you have to do is […]

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Affinity Staffordshire Suit Direct competition wedding hire

Claim your cash at our Centre!


On Saturday 15th and 22nd of June, Signal 1’s Secret Shoppers will be helping us continue our 20th birthday celebrations by surprising customers with cash to spend at our Centre! All you have to do is keep your eyes peeled and make sure you arrive at  Affinity Outlet Staffordshire – previously known as Freeport Talke […]

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WIN free Alton Towers Season Passes for your Superhero Dad


Calling all of our superheroes! Now’s your chance to make Father’s Day unforgettable this June with our Super Dad competition! To thank your fathers, grandfathers and father figures alike, we’ve teamed up with the wonderful Alton Towers Resort this Father’s Day to give away 2x Season Passes along with over £100 worth of fantastic prizes from […]

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The Ultimate Father’s Day Gift Guide


Racing Green Suit Suit Direct Absit Ride Leather Shoes Clarks Outlet Tidy Whiskers Gift Set Beauty Outlet Gin Glass Denby Clearance 5 piece knife set & glass block ProCook Modern Gents Shaving Kit The Body Shop Jack Daniels Mirrored Wall Art Talk Furniture   Loake Shoes Charles Clinkard Diesel Spirit of the Brave Gift Set […]

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Everything you need to know about Clarks Outlet opening!


Affinity Outlet Staffordshire are excited to announce the opening of the leading global casual footwear brand, Clarks Outlet at the shopping centre. Clarks Outlet will open its doors at Affinity Outlet Staffordshire on 1st of June 2019 and to celebrate, the store will be giving away a free pair of shoes as a competition prize […]

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WIN A FREE TRIP TO DENBY POTTERY VILLAGE


Visit our Denby Clearance store this weekend and be in with the chance to win a FREE family trip to Denby Pottery Village. From a pottery throwing experience to craft activities at the famous Denby Craft Studio, you and your family can enjoy some pottery fun to celebrate 30 years of Denby’s Imperial Blue range! […]

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Free Bank Holiday Fun: Details of our 20th birthday celebrations!


To celebrate our Centre turning 20, we’ll be hosting an Alice in Wonderland inspired tea party and you’re invited! On May the 27th, the Centre will be dressed with the most peculiar of props and home to 4 characters inspired by the Lewis Carroll novel who will be walking around our Centre and greeting our […]

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Dementia Awareness Event


Affinity Outlet Staffordshire and the Stoke-on-Trent and Staffordshire Dementia Steering Group have teamed up to help raise awareness of Dementia Action Week. On Saturday the 18th of May from 10am – 4pm, Affinity Outlet Staffordshire, formerly known as Freeport Talke and services supporting people with dementia are inviting visitors to the outlet shopping centre to […]

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Join us at Affinity Wonderland and celebrate our 20th birthday


Affinity Outlet Staffordshire is turning 20 and to celebrate, we are inviting you  to our Alice in Wonderland inspired tea party this Bank Holiday! With free fun for the whole family, on the 27th of May, the Centre will be celebrating 20 years of shopping with characters inspired by the story and plenty of cake to […]

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Affinity Outlet Staffordshire welcomes NEW store


This June, Affinity Outlet Staffordshire will welcome our new Clarks Clearance store! Following our customer survey in September and after months of preparation, we’re pleased to announce that Clarks will be opening on the 1st of June! With a free shoe fitting service and styles for the whole family, visitors will be able to browse […]

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May the 4th Be With You Fundraising Day


May the 4th…be with you! This Saturday, we will be hosting a fundraising day for Douglas Macmillan Hospice and we would love for you to join us!  On the day, we’ll have our fantastic Dougie Mac team along with Staffs Imperial Stormtroopers Inc and our very own face painter, all ready to represent our local hospice in the best […]

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Alternative Easter Gifts for the Family


 Give more than just chocolate this Easter with egg-ceptional alternative gifts for the whole family this week at Affinity Outlet Staffordshire. Whether you’re looking to cut back on chocolate or taking a different approach to shopping this year, you can find everything you need at our Centre and up to 60% off too! Alternative Easter Gifts […]

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We’re changing our opening hours!


Do you love a lie-in on a Sunday? If so, we have great news for you! From the 28th of April 2019, we’ll be changing our Sunday opening hours from 10am – 4pm to 11am – 5pm! So you can be sure to have enough time to shop without dashing out the doors at 4! […]

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Supporting the Easter Egg Appeal with Holdcroft Heating & Signal 1


Have you heard? The Big Easter Giveaway is here and this year, Affinity Outlet Staffordshire are proud to support Holdcroft Heating and Signal 1 to ensure no child goes without a chocolate treat this Easter. Similar to Signal 1’s and Holdcroft Heating Toy Appeal in 2018, shoppers can donate Easter eggs and other chocolate treats […]

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Medieval Easter Fun


You’ve asked and we listened! That’s right, this year we will be hosting an event suitable for both parents and GOT fanatics. Following the most anticipated show of the year, shoppers can immerse themselves in all things medieval, starting with The Throne which will be at our Centre on the 16th and 17th of April […]

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WIN free Alton Towers premium pass for your Mum in a Million!


Now’s your chance to make Mother’s Day unforgettable this March with our Mum in a Million campaign! In aid of our Charity of the Year, Dougie Mac, we’ve teamed up with Alton Towers Resort this Mother’s Day to give away 2x Premium Season Passes, which includes Theme Park entry throughout the 2019 season along with the […]

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Your perfect gift guide to Mother’s Day


Find the perfect present this Mother’s Day with our FREE gift-guide! With up to 60% off top brands, you’re guaranteed to find everything you need at Affinity Staffordshire this Mother’s Day! Cherry Blossom Yankee Candle Talke Scents Daisy Dream Marc Jacobs Sunshine The Fragrance Shop Rose Gold Plated Watch  Rosie Wilson Willow Tree Ornament Hallmark […]

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Affinity Staffordshire's Mother's Day Gift Guide

Antler’s New Store Launches!


The new Antler store re-opens on 21st March, with a brand new look and brand new offers. Antler luggage has been designed in the UK and trusted by travellers all over the world since 1914. We’ve been innovating since our inception to deliver the perfect balance of strength, style and weightlessness in all our products, […]

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UPDATE: Affinity Staffordshire Wedding Fayre


Affinity Staffordshire’s fourth annual Wedding Fayre is just around the corner, with this weekend’s events starting from 10am on Saturday the 23rd and Sunday the 24th of February. To help get you organised for your BIG day, we’ll be cramming in everything you need to make your dream wedding a reality with plenty of top regional suppliers, […]

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UPDATE: Circus Half Term Fun


Calling all circus fanatics! Our timetable for our circus event is up and running!!! …and we think it’s something you’ll all enjoy! Following the release of The Greatest Showman, the spotlight has now turned to all things fun and fantastic within the circus industry and this half term, our Centre will be following suit! From […]

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Valentine’s Date Night with Klass


It is that time of year again…love is in the air! We have put together a collection of our favourite new arrivals to suit any date night this Valentine’s Day. Dinner Date Maybe your other half is spoiling you this Valentine’s Day and he’s booked a table at your favourite restaurant. You want to surprise […]

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Valentines Gifts for Him & Her


Struggling to find something for your special someone? If so, DON’T PANIC as here at Affinity Staffordshire, we have everything you need to make your Valentine feel special this Thursday. Best of all, our Centre is open until 8pm, so you have plenty of time to shop around this Valentine’s Day! Gifts for Her Gucci […]

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Why we’re all talking about Talk Furniture


After being at our Centre for almost a decade, Talk Furniture will be announcing some fairly big news! The furniture store, who’s developed quite a profile at our Centre over the years, will indeed be relocating upstairs into a bigger unit, next to our highly popular soft play area. With almost double the amount of space, Talk […]

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Talke Furniture New

Valentines Inspiration


Looking for something to do this Valentines Day? Well look no further as we’ve come up with a few top tips to help you organise something special for your loved one! Whether you’re a couple who likes to wine and dine or simply one who prefers to Netflix and chill, we have some great home […]

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Valentines Day Inspiration

Calling all Circus Fanatics


Calling all Circus fanatics! Following the release of The Greatest Showman, the spotlight has now turned to all things fun and fantastic within the circus industry and this half term, our Centre will be following suit! From face painting to circus workshops, a stilt walking juggling act and more, Affinity Outlet Staffordshire will be hosting all […]

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Affinity Outlet Staffordshire February half term entertainment

Affinity Staffordshire Wedding Fayre


Save the date as the Affinity Staffordshire Wedding Fayre is soon to arrive at Affinity Outlet Staffordshire – previously known as Freeport Talke! – on Saturday the 23rd AND Sunday the 24th of February from 10am – 4pm. For the fourth year running, Affinity Staffordshire’s Wedding Fayre is set to be an absolute must for anyone who’s planning to get married! To […]

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Affinity Outlet Staffordshire Wedding Fayre