Visitor Information

Opening Times

Mon, Tues & Wed: 10am – 6pm
Thurs: 10am – 8pm
Fri & Sat: 10am – 6pm
Sun: 11am – 5pm
Bank Holidays – 10am – 5pm

About Us

Explore over 40 famous name stores offering up to 60% off every day. So you can discover a fantastic range of men’s, women’s and children’s fashions and footwear plug gifts, homeware and accessories all at amazing low prices.

There’s also a tasty selection of places to eat, drink and relax, including our awesome Chill & Relax Area.

Affinity Staffordshire is part of a family of outlet centres, all under the Affinity name. United by a shared vision and values, we strive to offer an exceptional shopping experience for our valued customers.

About Kids Club

Throughout the school holidays, families can sign up to receive early notice of events, *exclusive discounts at our stores and free family fun!

To pick up your FREE Kids Club membership card, families can visit our Centre every Wednesday starting the 24th of July to sign up for free. Simply look out for our on-site team who will guide you through the process.

You must be a legitimate parent/guardian for a child/children under the age of 18 and have a valid email address to register. Upon registration, parents/guardians will receive a verification email to confirm their membership, a Kids Club membership card and an activity pack per child registered.

Discounts are only valid during Staffordshire and Cheshire East school holidays.

*Individual T&Cs apply. Click here to see what stores are applicable.

Site Guide

Searching for your favourite stores? Download our handy site guide here.

Baby changing facilities

These are available in the convenience blocks (located next to the public toilets on the upper level).

Dog Policy

For the benefit of all our customers, only guide dogs, hearing dogs and assistance dogs are allowed on site.

Chill-out Area

After time spent shopping, sit back and unwind in our chill-out area located on the Upper Level or why not try a game of Chess or Table Tennis.

Wheelchair hire

Wheelchair hire is free of charge and available from Just Elegance. For your first visit – proof of address is required. Wheelchairs must be returned 30 mins before centre closing and are available on a first come first served basis.


The centre is fully accessible to all visitors.

We have ample free parking, which includes disabled and parent & child, all clearly signposted. Access ramps are located at the front of the building and to the left of the Home Bargains entrance.

The majority of our stores are located on the ground floor. We have eateries including Burger King and Cafe Espresso, Talk Furniture and a free soft play area which can be accessed by a lift which is adjacent to GAP Outlet on the ground floor.

Customer toilets and baby changing facilities are also located on the first floor, next to Cafe Espresso.

If you have any suggestions on how we can improve accessibility to any area of the centre please get in touch with our team

Free Wi-Fi

Free Wi-Fi is available throughout the centre.

Coach and group visits

We welcome group visits and coach trips and Affinity Staffordshire is the perfect place to take a break, stretch your legs and grab some bargains and a bite to each. For more details and to organise a group visit, please call a member of the Centre Management Team on 01782 774 113 or email