Visitor Information

Opening Times

Mon, Tues & Wed: 10am – 6pm
Thurs: 10am – 8pm
Fri & Sat: 10am – 6pm
Sun: 10am – 4pm
Bank Holidays – 10am – 5pm

About Us

Explore over 40 famous name stores offering up to 60% off every day. So you can discover a fantastic range of men’s, women’s and children’s fashions and footwear plug gifts, homeware and accessories all at amazing low prices.

There’s also a tasty selection of places to eat, drink and relax, including our awesome Chill & Relax Area.

Affinity Staffordshire is part of a family of outlet centres, all under the Affinity name. United by a shared vision and values, we strive to offer an exceptional shopping experience for our valued customers.

Site Guide

Searching for your favourite stores? Download our handy site guide here.

Baby changing facilities

These are available in the convenience blocks (located next to the public toilets on the upper level).

Dog Policy

For the benefit of all our customers, only guide dogs, hearing dogs and assistance dogs are allowed on site.

Chill-out Area

After time spent shopping, sit back and unwind on our deck chairs next to our newly built beach, now located in our chill-out area on the Upper Level. Or how about trying out our newly built soft play area, have a game of chess or even play some table tennis?

Wheelchair hire

Wheelchair hire is free of charge and available from Just Elegance. For your first visit – proof of address is required. Wheelchairs must be returned 30 mins before centre closing and are available on a first come first served basis.

Free Wi-Fi

Free Wi-Fi is available throughout the centre.

Coach and group visits

We welcome group visits and coach trips and Affinity Staffordshire is the perfect place to take a break, stretch your legs and grab some bargains and a bite to each. For more details and to organise a group visit, please call a member of the Centre Management Team on 01782 774 113 or email