Visitor Information

Opening Times

Mon – Sat:                                     *10am – 6pm
Sun:                                              *11am – 5pm
Bank Holiday Monday:          10am – 5pm

*Please note, some stores may open/close early. Click here for individual store opening hours. 

Covid Update

Welcome back! To help keep our customers safe, we have implemented an array of safety measures to ensure you have a safe and pleasant shopping experience. You can find all of our Covid safety measures here. For those that are looking to get tested, Well Pharmacy are open Mon – Sat and offer free lateral flow testing kits while walk-in testing is available every Saturday at the mobile test unit, outside Home Bargains.

About Us

Explore over 40 famous name stores offering up to 60% off every day. So you can discover a fantastic range of men’s, women’s and children’s fashions and footwear plug gifts, homeware and accessories all at amazing low prices.

There’s also a tasty selection of places to eat, drink and relax, including our awesome Chill & Relax Area.

Affinity Staffordshire is part of a family of outlet centres, all under the Affinity name. United by a shared vision and values, we strive to offer an exceptional shopping experience for our valued customers.

About Kids Club

Throughout the school holidays, families can sign up to receive early notice of events, *exclusive discounts at our stores and free family fun!

To register, simply call 01782 774 113 between (10am – 5pm) or email to arrange your membership.

You must be a legitimate parent/guardian for a child/children under the age of 18 and have a valid email address to register. Upon registration, parents/guardians will receive a verification email to confirm their membership, a Kids Club membership card and an activity pack per child registered.

Discounts are only valid during Staffordshire and Cheshire East school holidays.

*Individual T&Cs apply. Click here to see what stores are applicable.

Site Guide

Searching for your favourite stores? Click here for our handy site guide.

These are available in the convenience blocks (located next to the public toilets on the upper level).

Dog Policy

For the benefit of all our customers, only guide dogs, hearing dogs and assistance dogs are allowed on site.

Chill-out Area

After time spent shopping, sit back and unwind in our chill-out area located on the Upper Level or why not try a game of Chess or Table Tennis. Please note, during this difficult time, our Chill & Relax area is closed until further notice.

Wheelchair hire

If this is a service you require, please contact our Just Elegance store on 01782 779 143.


The centre is fully accessible to all visitors.

We have ample free parking, which includes disabled and parent & child, all clearly signposted. Access ramps are located at the front of the building and to the left of the Home Bargains entrance.

The majority of our stores are located on the ground floor. We have eateries including Burger King and Cafe Espresso, Talk Furniture and a free soft play area which can be accessed by a lift which is adjacent to GAP Outlet on the ground floor.

Customer toilets and baby changing facilities are also located on the first floor, next to Caffe Espresso.

If you have any suggestions on how we can improve accessibility to any area of the centre please get in touch with our team

Free Wi-Fi

Free Wi-Fi is available throughout the centre.